non-fiction

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The launch on 8 April 2021 of The Making of the Nigerian Flagship: A Storyof The Guardian is significant in several respects. One of them is literatureand documentation of the evolution of the Nigerian media. ...

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Conversation starter on IMC in Nigeria

Ikem Okuhu (2019), Pitch: Debunking Marketing’s Strongest Myths.Lagos: Brandish Media. ISBN: 978-978-975-704-6 Pitch: Debunking Marketing’s Strongest Myths entered the market in thebest traditions of mar...

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A Primer on contemporary marriage and family life

Francis Ewherido (2019), Life Lessons from Mudipapa. Lagos: Laddertop Ltd/Mace Associates Limited. ISBN: 978-978-8033-45-5. 256pp Is jealousy a lousy and utterly negative emotion that rubs off allconcern...

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Career choices and how not to raise children

Kingsley Obom-Egbulem (2018), When Fishes Climb Trees. Lagos:ParentingNow. ISBN 978-978-968-905-7. 158pp When Fishes Climb Trees is in the genre of motivation/Christianliterature that has held sway for f...

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Expert guidance in managing the human capital of the firm

Chris Enuke (2017), The Practice of Human Resource Managementwith Examples from Nigeria. Ibadan: Feathers and Ink. ISBN: 978-978-53624-7. 670pages With its positive approach to human resource management,...

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The many-sided stories of Nigeria around Dick Kramer

Ifueko M. Omoigui-Okauru(ed) (2014), Making Change Happen:Partnering to Build Nigeria. Lagos: Andersen Alumni andStoryteller Services. 466pages. ISBN: 978-978-941-318-8By Chido Nwakanma, School of Media and Com...

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Primer on the inter-connectedness of life

A lifetime of friendships: And a career in television and Nollywood, Muritala Sule (2018), Lagos: MS Global Productions Limited. 242 pages.ISBN: 978-978-55035-7-9Reviewed by Chido NwakanmaSchool of Media and Co...

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Challenges and thrills of the advertising business

Dotun Adekanmbi(2019), The Will To Win: The Story of Biodun Shobanjo. Lagos: Havillah Books/Strategic PR Wox. 542ppBy Chido Nwakanma Advertising is the basis of the renown of Biodun Shobanjo, co-founder ...

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ThisWeek and its entertainment strength

By Chido Nwakanma Thirty-three years later, copies of ThisWeek still look contemporary with theright features. The journal strikes with its colourful design and presentation. Theappearance of the magazine wa...

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Book Review – “A Story of our Times” by Sylvanus A. Ekwelie

A Story of Our Times: An Autobiography. Sylvanus A Ekwelie (2018),Enugu: Rhyce Kerex Publishers. 428 pagesISBN: 978-978-8506-09-6Reviewed by Chido B. Nwakanma, School of Media andCommunication, Pan Atlantic Uni...