What are you looking for?

Find answers and solutions to common questions and concerns. If you cant find an answer, contact us and we will be happy to help.
Please call our office at 081-264-74335 or email us with your question.

Our most popular FAQs

What exactly is IMC?

Integrated marketing communications is basically defined as the process used to unify marketing communication elements, such as public relations, social media, and advertising, into a brand message that remains consistent across distinct media channels. It allows public and private organizations and businesses to deliver an engaging and seamless consumer experience for a product, service, or the organization itself.

How much does it cost?

Every business has different marketing needs. The Brandhaus IMC strives to offer unique marketing solutions for each individual company. This makes it hard to give a quick quote. Let’s sit down and discuss your needs and budget!

Do you guarantee results?

No. There are many business, economic and third-party factors outside of any public relations professional’s or firm’s control, including product, service, price, demand, market, quality, competition, consumer behavior and preferences, media bias and major events. Therefore, The Brandhaus offers no guarantees, warranties or refunds on its services. Any individual or organization offering you a guarantee may be in violation of the Public Relations Consultants Association of Nigeria’s code of ethics, which highly discourages such behavior. Clients will often engage in a base-plus-bonus compensation model with our firm to encourage us to reach specific measureable results. We find that these relationships work very well and we are eager to discuss such an arrangement with you.

Take a moment to check out case studies from our current and past clients.

How do I know I'm hiring the right IMC firm?

It is the firm’s job to try to sell you on its ability to effectively deliver your message to the right people. During the initial meeting, you need to articulate your objectives in an up-front manner. Have a list of issues and questions prepared that focuses on your agenda. Listen carefully to their pitch and the answers they give to your questions, such as:

  • Who will be working on your account—a senior account executive, a junior account executive, or an entry-level trainee?
  • How will you and the PR firm work together as a team?
  • Who will be responsible for copy?
  • Who is on the firm’s media contact list?
  • What have been their most effective media placements?
  • What success have they had in creating publicity campaigns for businesses such as yours?

Don’t leave the meeting until you feel that all of your questions and concerns have been answered. If you do decide to hire an IMC firm, you must stay on top of it and keep the communication lines open. This will ensure that your PR needs are met to your satisfaction.

Do I need a firm that specializes in my industry?

No. There are many reasons not to hire an industry-specific PR firm, including the inherent conflict of interest that comes with representing companies that compete with each other. Specialized firms are often stale and only reuse the same ideas and tactics over and over again. Creativity is transferable between industries; it’s more important to get ideas across industries than within an industry. Our experience shows that we can be successful in any industry. Our diverse industry experience trumps narrow, niche experience and allows us to avoid conflicts of interest. Our client diversity helps us see trends and think objectively and horizontally, bringing innovation from one industry to another.

What kind of deliverables can I expect?

We work with each client to establish specific expectations. Our measurable service levels specify clear consequences for not living up to agreed-upon expectations.

How do you measure the effectiveness of your campaigns?

Before any campaign begins, there has to be an agreed-upon goal between the client and the PR expert. This is one of the most important factors, as it is the goal which ultimately determines the delineated strategy of the campaign, as well as its outcome.

What do YOU want to happen with your PR campaign? More word-of-mouth? More calls coming in? Better ROI for your marketing expenditure? Better shareholder relations? Improved production? Figure it out and then leave it to us to help you achieve these goals AND track them, using perception audits, statistics and analytics to determine the campaign’s effectiveness.

What is Public Relations?

Public Relations is the branch of IMC which looks after reputation; it is the result of what you do, what you say and what others say about you. The aim of PR is to earn the understanding and support of your target audience to influence their opinion and behaviour. It is a planned and sustained effort to establish goodwill between an organization and its public.

At The Brandhaus, we also practice digital PR, which is a unique mix of traditional PR and SEO expertise. At its core, we help our clients benefit from their online coverage.

What can PR do for a small business?

PR is used to raise the profile of a business and portray the business in a good light. As well as publicity, PR covers: supporting good causes; having a social responsibility to your workforce and neighbours; sponsorship; open days; speaking engagements; and producing newsletters.

Most PR is common sense, but when it comes to spending money on publicity you need to think of targeting those bodies who can do you the most good.

PR-conscious companies are able to generate a warm glow about their activities that encourages people to apply, reduces staff turnover and makes selling to cynical buyers that much easier. “Ah yes, I’ve heard good things about you.” The welcome mat is already there.

PR often works alongside advertising and can reduce the amount you need to spend without reducing sales.

When and where is PR most effective?

PR can be highly effective in most businesses. Where it can make a big difference, however, is where the product or service cannot establish and maintain a significant differential advantage by itself. Where this is the case, you can still separate your company from the rest by emphasizing your unique qualities or values. For example, you may be more caring, more public spirited, more international, or just more adept at creating news that will keep your name in view and help shape positive perceptions.

PR should be a staple part of any firm that needs to survive and grow.  Generating goodwill and a positive attitude will help any business.

Why do I need an agency? Can't I just do my own PR?

There are a lot of business owners who prefer to handle their publicity themselves because they believe they have mastered the art of making good PR. But it really isn’t that black and white. Okay so you’ve written your own news release and you’ve given a few journalists brown envelopes to publish it for you. Now what? How will you measure its success; the reach of the article or the impact it made? How will you deduce what effect – positive or negative –  it had on your audience? How do you know you even reached the right audience at all? So you see? There’s a lot more to PR than story-writing and journalist ‘engagement’, which is why its best that you get a professional to do all the hard work. Reputation is a very dangerous thing to gamble with as it is the very lifeblood of any business or organization.

Good publicists have the capability of keeping your business and products on top of the game. This is one of the basic things great PR experts know best. By having a professional who has all the connections and a good reputation among various directors and editors, you can gain momentum in your PR marketing strategy.

Also important to note is that it takes time to develop and execute an effective PR campaign. Weigh the value of the time you’ll spend on PR against what you could accomplish in the same time if you focused your efforts on your own expertise: your business.

What if we already have an internal PR or IMC department?

No problem! We offer scalable solutions that can be tailored to meet your specific needs. Whether you need a full-service package of managed IMC services and consulting or simply need to pick and choose a few services here and there, The Brandhaus makes it simple with an affordable and customized service plan.

Do you write news releases?

The Brandhaus maintains a staff of former journalists and professional writers who craft effective, professional news releases for our clients. We also edit and polish news releases written by clients who prefer to write their own releases. Press releases are a huge part of your outreach efforts, so make sure you trust the right people to handle them.

Why did you change your name?

Our company had come to a point where we saw it fit to undergo a brand overhaul – this included a name change as well. As much as we liked our former name, we decided a name like ‘The Brandhaus Communications’ would do a better job of describing who we are and what we do before a longer conversation can be had.

Couldn’t find your answer? Ask a question